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The aim of CULTURE...
... is to get real, put our
fingers into the wall socket, test the electricity
and see what happens. Or, slightly less painfully, to take
a deep breath of the prevailing air and see what it
smells like. This isn't really the place for reviews of last
night's Songs of Praise, or even to check out the latest album
by Saint Matt, but is to engage with the dominant culture
- or probably cultures - of today.
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CULTURE - What you see is what you get?
'WYSIWYG'
isn't just something that can be said about the computer monitor
sitting in front of you. It can also be applied to our TV
screens, or going to the cinema, or reading a book, in fact
anything in the media and culture. What we watch, the books
& magazines we read, the music we listen to etc all have
an effect on the way we think, the way we live, and the way
we are. We live in such a media saturated society that its
inevitable that the media world which people inhabit for so
much of their lives becomes a formative and significant influence
on them.
Statistic after statistic seems to
confirm this:
- There are more TVs than bathtubs
in the UK - 38million people watch TV for between 2-3 hours
a day
- We know all about the lives and
thoughts of our fave soap star / pop star / sports star,
but probably don't know the people living next door
- The average ten year old has seen
80,000 adverts, and big businesses spend billions of pounds
on advertising, persuading us to buy into a lifestyle rather
than a pair of trainers
- People seem more interested in voting
for Big Brother than voting in elections. 50,000 people
applied to be in Big Brother 2
So the media - and particularly TV
- has become, for most of us, as much a part of our lives
as the electricity that comes into our homes or the air we
breathe.
The aim of CULTURE is to get real,
put our fingers into the wall socket, test the electricity
and see what happens. Or, slightly less painfully, to take
a deep breath of the prevailing air and see what it smells
like. This isn't really the place for reviews of last night's
Songs of Praise, or even to check out the latest album by
Saint Matt, but is to engage with the dominant culture - or
probably cultures - of today.
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